We are not an agency. We are partners. We are not doers. We think, do, and connect dots with impact in mind.

We are not yes-men. We challenge and take risks in healthy ways to achieve the best outcomes.

Not an agency.
We challenge and improve your existing strategy.


Not consultants.
We get our hands dirty with you.
Not predators.
We win when you do.

We find and scale product-market fit

Electric8 works alongside you to achieve product-market fit. Our versatile product and growth teams embed into your company to test and learn.

Here are just a few of the companies we've helped with product-market fit:

The 3 stages of product-market fit

Whether defining a problem, validating a solution, or going to market, our versatile team can help.

Define

OUtcomes we unlock

A problem worth solving with a solution roughly defined.

Skills we bring

  • User research
  • Business case creation
  • Value proposition design

Validate

OUtcomes we unlock

A solution that can be built, will be used, and can scale.

Skills we bring

  • Solution prototyping & testing
  • Minimum viable product design
  • Acquisition channel testing

Go to Market

OUtcomes we unlock

A product proven to attract, convert, and retain users.

Skills we bring

  • MVP launch
  • Product iteration
  • Acquisition & retention

Why we're not a typical service provider

Experienced startup founders and operators (not consultants)

We’ve built, scaled and sold companies. We get you. We can zoom in and zoom out.

Diverse, hard-to-hire skills

Hiring a great, cross-functional team is a 6-12 month struggle. Our team is ready to go.

Validation increases the chance of success

We design minimum viable tests: rapid, low-code ways to learn how users will use and pay for your product.

Working ourselves out of the job

We set you up for long-term success: ways of working, tooling, data. And we'll gladly help hire and mentor our full-time successors.

Questions we figured you would ask

What does a typical team look like?

A team is typically 3 to 4 people depending on the situation or the needs. It can sometimes be more depending on your needs.

An example of a team working on a "Validate" project could be a UX Researcher, a Product Manager, a Designer working full-time with you - supported by another E8 senior team member on a part-time basis.

Do you provide engineers as well?

We can bring engineers as part of our team through close partnerships with development houses we've worked closely with in the past. We have access to all kinds of engineers (front-end, back-end, systems administrators, architects, quality assurance engineers, native app developers etc.). We can also manage them and their contracts if needed so you don't have to "deal with" multiple parties.

What are your commercial arrangements like?

We typically work in two ways on the services side: 1) either on a project-basis with a clear set of outcomes and timelines; 2) or on monthly retainers tied to longer term outcomes.

For these longer term projects, we also work in a "skin in the game" format where we defer a percentage of our costs on a monthly basis until we achieve a milestone at a later date. Milestones could be: the next round of fundraising, a KPI or another outcome we mutually agree to.

If we don't achieve the milestone, we don't get any of the deferred amounts. If we achieve the milestone, we have typically received a multiple of the deferred amount in cash, equity or both.

We like these projects as they align our incentives with yours. We win when you do. Nothing like suffering the negative of our own decisions to have true "skin in the game".

How much do you cost?

Ultimately, we don't sell a commodity so it's hard to give you an exact price if we don't know what your needs are. So the best thing to do would be to contact us below and we can quickly give you a high level estimation if we're a match.

If the only thing you are looking for is the cheapest solution, we're probably not right for you. Most of our clients are startups and we do offer "skin in the game" pricing options (see previous FAQ).

“This is the <span class="highlight">best product and growth</span> team I’ve met”

David Gowdey

David Gowdey

Managing Partner, Jungle Ventures

Get to product-market fit

Start a project with us

What typically happens next:

Introduction to identify your needs and agree on initial scope

Short engagement to validate areas of focus and ways of working

Define what a longer term project looks like for your outcomes

Product-market fit to us means ...

Your product is retaining customers, and you have identified a sustainable distribution channel that meets your business goals.