We are not an agency. We are partners. We are not doers. We think, do, and connect dots with impact in mind.
We are not yes-men. We challenge and take risks in healthy ways to achieve the best outcomes.
Electric8 works alongside you to achieve product-market fit. Our versatile product and growth teams embed into your company to test and learn.
Here are just a few of the companies we've helped with product-market fit:
Whether defining a problem, validating a solution, or going to market, our versatile team can help.
A problem worth solving with a solution roughly defined.
A solution that can be built, will be used, and can scale.
A product proven to attract, convert, and retain users.
We’ve built, scaled and sold companies. We get you. We can zoom in and zoom out.
Hiring a great, cross-functional team is a 6-12 month struggle. Our team is ready to go.
We design minimum viable tests: rapid, low-code ways to learn how users will use and pay for your product.
We set you up for long-term success: ways of working, tooling, data. And we'll gladly help hire and mentor our full-time successors.
A team is typically 3 to 4 people depending on the situation or the needs. It can sometimes be more depending on your needs.
An example of a team working on a "Validate" project could be a UX Researcher, a Product Manager, a Designer working full-time with you - supported by another E8 senior team member on a part-time basis.
We can bring engineers as part of our team through close partnerships with development houses we've worked closely with in the past. We have access to all kinds of engineers (front-end, back-end, systems administrators, architects, quality assurance engineers, native app developers etc.). We can also manage them and their contracts if needed so you don't have to "deal with" multiple parties.
We typically work in two ways on the services side: 1) either on a project-basis with a clear set of outcomes and timelines; 2) or on monthly retainers tied to longer term outcomes.
For these longer term projects, we also work in a "skin in the game" format where we defer a percentage of our costs on a monthly basis until we achieve a milestone at a later date. Milestones could be: the next round of fundraising, a KPI or another outcome we mutually agree to.
If we don't achieve the milestone, we don't get any of the deferred amounts. If we achieve the milestone, we have typically received a multiple of the deferred amount in cash, equity or both.
We like these projects as they align our incentives with yours. We win when you do. Nothing like suffering the negative of our own decisions to have true "skin in the game".
Ultimately, we don't sell a commodity so it's hard to give you an exact price if we don't know what your needs are. So the best thing to do would be to contact us below and we can quickly give you a high level estimation if we're a match.
If the only thing you are looking for is the cheapest solution, we're probably not right for you. Most of our clients are startups and we do offer "skin in the game" pricing options (see previous FAQ).
“This is the <span class="highlight">best product and growth</span> team I’ve met”
Managing Partner, Jungle Ventures
What typically happens next:
Introduction to identify your needs and agree on initial scope
Short engagement to validate areas of focus and ways of working
Define what a longer term project looks like for your outcomes
Product-market fit to us means ...
Your product is retaining customers, and you have identified a sustainable distribution channel that meets your business goals.