Our work with GoTrade

The challenge

Figure out who users are, their needs/wants, and how to translate insights into a great user experience.

Led customer discovery to develop an understanding of target users which enabled business, product and design decisions to be made with customers front of mind.

this formed the basis of our thinking

from a quantitative study to validate initial qualitative findings

following these foundations they got accepted into Yc's 2019 batch

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Conducted 23 in-depth interviews with potential investors to build a deep understanding of early adopters.
Ran a nation-wide quantitative survey to validate qualitative findings at a larger scale.
Collaborated with the team to convert research findings into the right product and business model for MVP.

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Ran a UX & Design review to critique the app experience against the target persona and behavioural psychology principles.
Prioritised optimisation areas after considering impact vs. effort.
Provided design recommendations for the highest priority optimisations.

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Get to product-market fit

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