Projects

Let the results speak for themselves

B2B Saas Company

GROWTH MARKETING • PRODUCT OPTIMISATION

B2B Saas Company

Analysing platform data and power users use cases, testing new end-to-end acquisition flows and teaching the guiding principles of experimentation to the team

Brodo

Growth Marketing

Brodo

Exposing levers of growth for the business and coaching the team into test-and-learn rituals

Esplanade, Theatres on the Bay

Research • MVP Strategy & Builds

Esplanade, Theatres on the Bay

Identifying the right customer segments and the product solution that meets both users' objectives and business goals of various major arts & culture centres in Singapore

Growsari

Growth marketing

Growsari

Conceptualising and re-designing user experience for the leading B2B grocery delivery startup in the Philippines.

CapitaStar

Product optimisation

CapitaStar

Researching and redesigning user experience for a leading Singapore loyalty app

GoTrade

RESEARCH • PRODUCT OPTIMISATION

GoTrade

User research and product design foundations for a global fintech startup

Goldbell Evolution Network (GEN)

MVP STRATEGY & BUILDS

Goldbell Evolution Network (GEN)

Defining a new digital product for the financial services subsidiary of Singapore's leading industrial vehicle enterprise

Asian Food Network

GROWTH MARKETING

Asian Food Network

Redefining the digital strategy of Southeast Asia's largest food broadcaster

CIMB Niaga

RESEARCH

CIMB Niaga

Researching and redefining SMEs' banking experience for the fifth largest bank in Indonesia

RedDoorz

GROWTH MARKETING

RedDoorz

Building a sustainable business for an accommodation booking website

Workmate

PRODUCT OPTIMISATION

Workmate

Redesigning the digital experience of SEA's largest blue-collar staffing platform