Redesigning the digital experience of SEA's largest blue-collar staffing platform


Pivoting to new product and business model

Redesigning the worker app to fit a new business model and setting up data streams to make decisions.


net revenue

Series A



months project

What they said


The E8 team played a critical role for Workmate in our early stages of growth. They slotted into our team seamlessly and very quickly made a huge impact on our product and data strategy. We are incredibly thankful.


Mathew Ward

Co-founder & CEO

How we did it

E8 involvement

Defined key metrics

Product Development • Data & Analytics

Defined key metrics

  • Worked with the CEO to define the companies success metrics and driver tree

  • Set up Data Stack and Tracking Plan to drive learning loops

  • Designed dashboards and data reports to support successful round of funding

Redesigned the worker app

Research • Product • UX & Design

Redesigned the worker app

  • Ran 30+ research sessions with workers to understand their current pain points with the app

  • Led design thinking workshops to ideate new app IA and flows, with both current and direction in mind

  • Prototyped 3x options and used input from users, tech, and business to choose the final solution

Re-built worker app

Product Development • UX & Design

Re-built worker app

  • Built worker app UX around emotional hook model to drive habit creation and ran weekly testing with users to ensure usability

  • Defined logic for matching workers with employers to improve retention

  • Built a scalable design system to ensure speed and consistency of designs