RedDoorz

GROWTH MARKETING

RedDoorz

Building a sustainable business for an accommodation booking website

CHALLENGES

Driving retention and unit economics

Coached the RedDoorz team into a growth mentality to drive their business growth and unit economics.

2x

monthly bookings over 6 months with same budget

Positive

unit economics using our strategy recommendations

What they said

Quote

The Electric8 team fundamentally changed the way we see our business and how it all comes together. This view translated to all of our teams and how we operate.

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Amit Saberwal

Co-founder and CEO, RedDoorz

How we did it

E8 involvement

Aligned business and user objectives behind a key metric

Business Strategy

Aligned business and user objectives behind a key metric

  • Defined contributions per booking as the North Star Metric

  • Dissected this key metric into its outputs by creating a growth model that brought together acquisition, user funnels, business lines and margins, retention cohorts and costs

Created a new channel strategy

GROWTH MARKETING

Created a new channel strategy

  • Used insights from the growth model to put in place a new channel strategy that focused on channels with highest ceiling of growth at costs that would allow for positive unit economics

Created a UX research process

Process • UX & Design

Created a UX research process

  • Reviewed their UX to uncover highest conversion drop off points and demonstrate areas of improvement

  • Helped the team focus better on user needs defining UX research processes and personas