Driving retention and unit economics
Coached the RedDoorz team into a growth mentality to drive their business growth and unit economics.
monthly bookings over 6 months with same budget
unit economics using our strategy recommendations
What they said
The Electric8 team
fundamentally changed the way we see our business and how it all comes together. This view translated to all of our teams and how we operate.
Co-founder and CEO, RedDoorz
Aligned business and user objectives behind a key metric
Defined contributions per booking as the North Star Metric
Dissected this key metric into its outputs by creating a growth model that brought together acquisition, user funnels, business lines and margins, retention cohorts and costs
Created a new channel strategy
Used insights from the growth model to put in place a new channel strategy that focused on channels with highest ceiling of growth at costs that would allow for positive unit economics
Created a UX research process
Reviewed their UX to uncover highest conversion drop off points and demonstrate areas of improvement
Helped the team focus better on user needs defining UX research processes and personas