Growsari

Growth marketing

Growsari

Conceptualising and re-designing user experience for the leading B2B grocery delivery startup in the Philippines.

CHALLENGES

Build an engaging (re)ordering experience that reduces effort for customers to checkout and allows the business to build differentiation in the market

Came up with data and research driven concepts to improve the ordering experience and drive further lock-in and differentiation from new entrants.

3 clusters

Identified from behavioural data analysis

6 solution concepts

Explored thanks to data and research driven insights

Research & Testing

Lean validation plans prepared

What they said

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The E8 team helped us quickly structure thinking around re-ordering that is now built into our roadmap. They integrated easily within our teams, and their flexibility to bring in different skills and tools at different stages of the project was a big unlock.

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Andrzej Ogonowski

Andrzej Ogonowski

Co-founder & Head of Platform (GrowSari)

How we did it

E8 involvement

Conducted segmentation analysis and identified key moment to long term retention

Data & Analytics • Growth Marketing

Conducted segmentation analysis and identified key moment to long term retention

  • Ran a segmentation analysis using k-means algorithm.

  • Identified long term retention key moment using correlation matrix.

Gathered info, built product artefacts, brainstormed with the team and then prioritised

UX & Design • Growth Marketing • Product Development

Gathered info, built product artefacts, brainstormed with the team and then prioritised

  • Conducted interviews, ran brainstorming sessions with wider team and co-founders to build user empathy and find a wider set of ideas and concepts.

  • Prioritised and came up with clear set of concepts to explore and design.

Conceptualized, supported by data, designed for the new UX/UI, prepared research and test plan.

UX & Design • Process • Research

Conceptualized, supported by data, designed for the new UX/UI, prepared research and test plan.

  • Built concept cards to explore each concept further and list hypotheses to validate.

  • Lo-fi wireframes for each concept helped us visualise them.

  • Put together research and test plan for each concept for next steps.