Build an engaging (re)ordering experience that reduces effort for customers to checkout and allows the business to build differentiation in the market
Came up with data and research driven concepts to improve the ordering experience and drive further lock-in and differentiation from new entrants.
Identified from behavioural data analysis
6 solution concepts
Explored thanks to data and research driven insights
Research & Testing
Lean validation plans prepared
What they said
The E8 team helped us quickly structure thinking around re-ordering that is now built into our roadmap. They integrated easily within our teams, and
their flexibility to bring in different skills and tools at different stages of the project
was a big unlock.
Co-founder & Head of Platform (GrowSari)
Conducted segmentation analysis and identified key moment to long term retention
Ran a segmentation analysis using k-means algorithm.
Identified long term retention key moment using correlation matrix.
Gathered info, built product artefacts, brainstormed with the team and then prioritised
Conducted interviews, ran brainstorming sessions with wider team and co-founders to build user empathy and find a wider set of ideas and concepts.
Prioritised and came up with clear set of concepts to explore and design.
Conceptualized, supported by data, designed for the new UX/UI, prepared research and test plan.
Built concept cards to explore each concept further and list hypotheses to validate.
Lo-fi wireframes for each concept helped us visualise them.
Put together research and test plan for each concept for next steps.