Goldbell Evolution Network (GEN)

MVP BUILDS

Goldbell Evolution Network (GEN)

Defining a new digital product for the financial services subsidiary of Singapore's leading industrial vehicle enterprise

CHALLENGES 

Shaping a value proposition and user experience that connects affluent investors to local SMEs

A digital value proposition and user experience that fulfilled users’ investment needs.

18 users

interviewed

5 months

to validate and design fully functional MVP

Launched

Beta platform

What they said

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E8's focus on the platform's customer and user experience was an exceptional strength. Coupled with their analytical methods to product building and design, they were a tremendous help in shaping our business idea into a viable product.

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Ewe Kah Bun

Tech Lead

How we did it

E8 involvement

Conducted qualitative research to uncover user needs

RESEARCH

Conducted qualitative research to uncover user needs

  • Conducted in-depth user interviews to empathise with users and define user traits, investment motivations and behaviours  

  • Shaped user needs into a new value proposition

Used quantitative tools to validate riskiest areas of the new business idea

BUSINESS STRATEGY

Used quantitative tools to validate riskiest areas of the new business idea

  • Used market sizing to model if the new idea would satisfy its business objectives

  • Ran competitive landscape research to further define the new value proposition

Defined MVP and produced its UI/UX designs

PRODUCT DEVELOPMENT • UX & DESIGN

Defined MVP and produced its UI/UX designs

  • Defined and prioritised the MVP feature set

  • Created a digital visual identity and style guide 

  • Designed the core journeys and usability tested them with users across mobile and desktop screens

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