Esplanade, Theatres on the Bay

Research • MVP Strategy & Builds

Esplanade, Theatres on the Bay

Identifying the right customer segments and the product solution that meets both users' objectives and business goals of various major arts & culture centres in Singapore

CHALLENGES

Define a product strategy and build an MVP that satisfies top customers' needs and wants.

Ran quantitative research to find customer segments to target, defined a value proposition and hypotheses to test, ran further lean concept testing to validate hypotheses and created an interactive MVP prototype.

500

survey responses converted into strategic insights

Lean concept testing

with 20+ remote participants to validate hypotheses

MVP

and features ready to be operationalised

What they said

Quote

Electric8 is an absolute delight to work with. Our project requires a collective who has multidisciplinary skillsets and the team successfully delivered a robust framework, laced with fresh perspectives and great insights.

Quote

Ken Ling

Head of Digital Marketing, The Esplanade Co Ltd

How we did it

E8 involvement

Defined target segments and understood their needs

Research • Business Strategy

Defined target segments and understood their needs

  • Ran a quantitative survey with 500 Singaporean residents.

  • Identified customer segments to go for and had a deeper understanding of their needs and wants.

  • Translated research insights into the first view of product strategy.

Validated qualitative findings at a larger scale

Research • Product Development

Validated qualitative findings at a larger scale

  • Conducted a lean concept testing experiment and in-depth interview with 20+ participants remotely within 2 weeks.

  • Validated key assumptions on the solution and built a deeper understanding of target customers’ decision-making factors.

Defined a clear value proposition & product solution

Product Development • Business Strategy

Defined a clear value proposition & product solution

  • Converted research insights into the high level product strategy and features.

  • Mapped out a list of features for MVP and beyond & prototyped key features for MVP.

  • Provided technical recommendations for operationalizing the product.