Research • MVP Strategy & Builds
Esplanade, Theatres on the Bay
Define a product strategy and build an MVP that satisfies top customers' needs and wants.
Ran quantitative research to find customer segments to target, defined a value proposition and hypotheses to test, ran further lean concept testing to validate hypotheses and created an interactive MVP prototype.
survey responses converted into strategic insights
Lean concept testing
with 20+ remote participants to validate hypotheses
and features ready to be operationalised
What they said
Electric8 is an absolute delight to work with. Our project requires a collective who has
multidisciplinary skillsets and the team successfully delivered a robust framework, laced with fresh perspectives and great insights.
Head of Digital Marketing, The Esplanade Co Ltd
Defined target segments and understood their needs
Ran a quantitative survey with 500 Singaporean residents.
Identified customer segments to go for and had a deeper understanding of their needs and wants.
Translated research insights into the first view of product strategy.
Validated qualitative findings at a larger scale
Conducted a lean concept testing experiment and in-depth interview with 20+ participants remotely within 2 weeks.
Validated key assumptions on the solution and built a deeper understanding of target customers’ decision-making factors.
Defined a clear value proposition & product solution
Converted research insights into the high level product strategy and features.
Mapped out a list of features for MVP and beyond & prototyped key features for MVP.
Provided technical recommendations for operationalizing the product.