CIMB Niaga

RESEARCH

CIMB Niaga

Researching and redefining SMEs' banking experience for the fifth largest bank in Indonesia

CHALLENGES

Creating a solution that drives more SME users to open and actively use a CIMB Niaga bank account

In-depth understanding of users and a clearly defined value proposition and solution.

12

in-depth interviews conducted

156

quantitative survey respondents

How we did it

E8 involvement

Understood Indonesian SMEs' pain points, wants and needs

RESEARCH

Understood Indonesian SMEs' pain points, wants and needs

  • Conducted 12 in-depth interviews with SME owners and finance managers to understand their banking pain points, wants and needs

  • Ran a quantitative survey with 156 respondents to validate the qualitative findings at a larger scale

Defined a clear value proposition and product solution

PRODUCT DEVELOPMENT

Defined a clear value proposition and product solution

  • Used research insights to define a clear value proposition that satisfied both customer and business needs

  • Created an early-stage prototype to demonstrate the MVP flow

  • Mapped out a prioritised list of features for MVP and beyond