Brodo

Growth Marketing

Brodo

Exposing levers of growth for the business and coaching the team into test-and-learn rituals

CHALLENGES

Understanding the unit economics to profitably scale a fast-growing e-commerce website

Exposed highest levers of growth and retention for the business and built a single view of the customer across online and offline.

4 in-depth analyses

to uncover users' unique purchase patterns

4 growth experiments

concluded in 4 weeks

Double

the conversion rates

What they said

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We are really impressed with the E8 team and work. They left us thinking very differently about our business and the areas to focus on.

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Muhammad Yukka Harlanda

Muhammad Yukka Harlanda

Founder & CEO (Brodo)

How we did it

E8 involvement

Evaluated the overall business health

Growth Marketing • Business Strategy

Evaluated the overall business health

  • Defined contribution per order as the North Star Metric and dissected it into its inputs.

  • Reviewed the business’ overall unit economics which provided a view into the current ratio of Lifetime value/Customer Acquisition Cost.

Exposed levers of growth through various analyses

Growth Marketing • Data & Analytics • UX & Design

Exposed levers of growth through various analyses

  • Conducted a UX review and identified points of unnecessary frictions.

  • Validated with data the action that was likely to lead to longer term retention.

  • Conducted a retention diagnosis and product clustering analysis to identify key patterns of behaviours that lead to LTV.

Coached the team into a test-and-learn process

Growth Marketing • Process

Coached the team into a test-and-learn process

  • Ran 2 growth sprints with the team that launched and concluded 4 experiments. 

  • Successfully validated tactics to double the conversion rate via email through content and targeting.

  • Set up and coached test-and-learn artefacts.