Understanding the unit economics to profitably scale a fast-growing e-commerce website
Exposed highest levers of growth and retention for the business and built a single view of the customer across online and offline.
4 in-depth analyses
to uncover users' unique purchase patterns
4 growth experiments
concluded in 4 weeks
the conversion rates
What they said
We are really impressed with the E8 team and work. They
left us thinking very differently about our business and the areas to focus on.
Muhammad Yukka Harlanda
Founder & CEO (Brodo)
Evaluated the overall business health
Defined contribution per order as the North Star Metric and dissected it into its inputs.
Reviewed the business’ overall unit economics which provided a view into the current ratio of Lifetime value/Customer Acquisition Cost.
Exposed levers of growth through various analyses
Conducted a UX review and identified points of unnecessary frictions.
Validated with data the action that was likely to lead to longer term retention.
Conducted a retention diagnosis and product clustering analysis to identify key patterns of behaviours that lead to LTV.
Coached the team into a test-and-learn process
Ran 2 growth sprints with the team that launched and concluded 4 experiments.
Successfully validated tactics to double the conversion rate via email through content and targeting.
Set up and coached test-and-learn artefacts.