Our work with Workmate

The challenge

Figure out how to pivot across the product and business model, and ensure new product strategy is translated into the right user experience (UX).

How E8 helped

Redesigned the worker app from the ground up to fit a new product strategy and business model.
Set up data foundations in place to help the team make better data-informed decisions.

Impact

10x net revenue

following the business model and product pivot

Raised Series A funding

following the business model and product pivot

The E8 team played a critical role for Workmate in our early stages of growth. They slotted into our team seamlessly and very quickly made a huge impact on our product and data strategy. We are incredibly thankful.

Mathew Ward

Co-founder & CEO

How we did it

Defined key metrics

Worked with the CEO to define the companies success metrics and driver tree.
Set up Data Stack and Tracking Plan to drive learning loops.
Designed dashboards and data reports to support successful round of funding.

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Redesigned the worker app

Ran 30+ research sessions with workers to understand their current pain points with the app.
Led design thinking workshops to ideate new app IA and flows, with both current and direction in mind.
Prototyped 3x options and used input from users, tech, and business to choose the final solution.

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Re-built the worker app

Built worker app UX around emotional hook model to drive habit creation and ran weekly testing with users to ensure usability.
Defined logic for matching workers with employers to improve retention.
Built a scalable design system to ensure speed and consistency of design.

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